THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE
FOOT IN THE CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated
work has graced the pages of Sports Illustrated, Time, and National Geographic (to
name a few), breaks new ground by doing something no photography book has ever
done—blending the rich, stunning images and elegant layout of a coffee-table book
with the invaluable training, no-nonsense insights, and photography secrets usually
found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500
clients, he’s in the classroom teaching location lighting, environmental portraiture, and
how to “get the shot” at workshops around the world. These on-location workshops
are usually reserved for a handful of photographers each year, but now you can learn
the same techniques that Joe shares in his seminars and lectures in a book that brings
Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the
concept down to one brief sentence. It usually starts with something like, “An editor
at National Geographic once told me…” and then he shares one of those hard-
earned tricks of the trade that you only get from spending a lifetime behind the lens.
Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates
the technique (you’ll recognize many of his photos from magazine covers). And (3)
you get the inside story of how that shot was taken, including which equipment he
used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of
project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But
perhaps most importantly, it will help you understand photography and the art of
making great photos at a level you never thought possible. This book is packed with
those “Ah ha!” moments—those clever insights that make it all come together for you.
It brings you that wonderful moment when it suddenly all makes sense—that “moment
it clicks.”
FOOT IN THE CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated
work has graced the pages of Sports Illustrated, Time, and National Geographic (to
name a few), breaks new ground by doing something no photography book has ever
done—blending the rich, stunning images and elegant layout of a coffee-table book
with the invaluable training, no-nonsense insights, and photography secrets usually
found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500
clients, he’s in the classroom teaching location lighting, environmental portraiture, and
how to “get the shot” at workshops around the world. These on-location workshops
are usually reserved for a handful of photographers each year, but now you can learn
the same techniques that Joe shares in his seminars and lectures in a book that brings
Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the
concept down to one brief sentence. It usually starts with something like, “An editor
at National Geographic once told me…” and then he shares one of those hard-
earned tricks of the trade that you only get from spending a lifetime behind the lens.
Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates
the technique (you’ll recognize many of his photos from magazine covers). And (3)
you get the inside story of how that shot was taken, including which equipment he
used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of
project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But
perhaps most importantly, it will help you understand photography and the art of
making great photos at a level you never thought possible. This book is packed with
those “Ah ha!” moments—those clever insights that make it all come together for you.
It brings you that wonderful moment when it suddenly all makes sense—that “moment
it clicks.”
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