This is an instructional book showing photographers how to build a sucessful business model. It details essential administrative, financial, legal, and marketing issues for a photography business.

McGraw-Hill Professional; 1 edition, February 1, 1995, 267 pages,
English, 9.1 x 7.4 x 0.7 inches

Features:

• establish an image
• create a pricing structure
• choose the right computer hardware and software
• launch an effective marketing plan
• maintain a steady cash flow and reduce past due accounts
• protect your time effectively
• control expenses
• choose the right health insurance
• minimize tax obligations