Effective Date: October 29, 2007

Midwest Photo Exchange values the users of our website (the "Website"). Your privacy and trust are very important to us. We recognize that you may be concerned about our collection, use, and disclosure of the personally identifiable information ("Personal Information") that we collect when you use the Website and the services offered on the Website. This Privacy Policy describes the information that we collect from you, how we collect this information, and what we do with it after we collect it. By using the Website you are accepting the practices described in this Privacy Policy.

TOPICS
1. Types of Information Collected
2. Use of Personal Information
3. Disclosure of Information to Third Parties
4. Website Cookies
5. Protecting Your Personal Information
6. Security
7. Policy Apply and Accessing Third Party Websites
8. Opt-Out From Receiving Communications
9. Changes to the Privacy Policy

Personal Information. We collect Personal Information that you provide to us, such as your name, mailing address, phone number, email address, credit card number, and financial information.

Non-Personal Information. We also collect non-personal information from you, such as your browser type, your ISP, operating system, and your Internet protocol (IP) Address ("Non-Personal Information"). Non-Personal Information cannot be easily used to personally identify you.

Personal Information. We use Personal Information for our own internal purposes only, such as providing, maintaining, evaluating, and improving our Services and the Website, fulfilling requests for information, producing and shipping the products that you order, and providing customer support, and informing you of specials, rebates and other offers we think might be of interest to you. You can request to opt out of our email and/or mail list by making the change to your account online, or by sending a request to [email protected].

Non-Personal Information. We use Non-Personal Information to track the use of the Website and for other internal purposes, such as providing, maintaining, evaluating, and improving or services and Website.

Disclosure to Unaffiliated Third Parties. We may disclose your Personal Information to prevent an emergency, to prevent harm to others, to respond to legal requirements, to protect or enforce our rights and policies, to protect or enforce the rights of a third party, or as required or permitted by law (including, without limitation, to comply with a subpoena or court order).

We use cookies to allow you to login and begin use of the Website services automatically when you visit the Website.

We DO NOT store ANY Credit card numbers on our site. As a result, you will be prompted to enter your Credit card number each time you place an order.

We take protecting your personal information very seriously. The next section details how we accomplish this goal.

Personal Information. Whenever we obtain your Personal Information, we use commercially reasonable efforts to protect it from unauthorized access or disclosure. However, we are not insurers of the security of your Personal Information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond our reasonable control.

Website Content. Depending on your method of connectivity, the content that you transmit on or through the Website, may be accessed by other users, including people that you do not know. We are not responsible for the actions of others. We urge you to take caution how and where you transmit data to and from our and other internet Websites.

The security of your Personal Information is important to us. When you enter sensitive information such as a credit card number on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, is 100% secure. Therefore, while we go beyond commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

You may be able to access third party websites directly from the Website. This Privacy Policy does not apply when you access third party websites. We cannot control how third parties may use Personal Information you disclose to them, so you should carefully review the privacy policy of any third party website you visit before using it or disclosing your Personal Information to its provider.

We provide you the opportunity to opt-out of having your Personal Information used for certain purposes. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference by making a note on your order form or changing the preference in your Website account.

If you no longer wish to receive our newsletters and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at [email protected] or by calling 614-261-1264.

We may make changes to the Privacy Policy from time to time. We will post a notice in this section or on the home page of the Website.